HOW TO BRAND YOU

jump to 👉 pricing features | agency pricing | currencies + taxes | discounted pricing

What if every time you start brand brainstorming, writing a mission statement, About page or elevator pitch, you have a benchmark of authenticity?

That benchmark is your Brand Voice Archetype in action.

Or, what if part or all of your story isn’t working? You get blank stares, no clicks,
and your grandmother says, “That’s nice dear,” and promptly stops baking you cookies.

That’s Brand Voice Archetype inaction.

Whether you’re a startup, copywriter, influencer, or on the marketing team of a certified B Corporation, legendary storytelling is a mashup of inspiration, time-tested truths and consistency.

That’s the power of a Brand Voice Archetype on a Hero’s Journey.

Archetypes have been the foundation of missions, characters and stories for generations.

“We have not even to risk the adventure alone, for the heroes of all time have gone before us. The labyrinth is thoroughly known; we have only to follow the thread of the hero path.” — Joseph Campbell

Get a year’s worth of PRO access for a close up look at your predominant Archetype for only $12 or, get deeper, detailed insight into all 12 archetypes with PRO Plus access for only $24.

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Pricing Features

− Free, PRO and PRO Plus

Currencies and Taxes

All amounts shown are currently shown in US dollars and do not include sales tax. Your order may be taxable depending on your jurisdiction. It is currently your responsibility to make sure any applicable taxes are accounted for (we’re working on a fix for this). If you choose a recurring, Branding Agency plan it will renew monthly or annually, depending on the option you chose. You will get a heads up before that happens and you can cancel any time. 

Agency Pricing

− subscription pricing for Sustainable, Planet-Conscious
Brand Designers, Copywriters and Editors

On-boarding prospective new branding clients takes time. A monthly or annual subscription to a How to Brand You Agency Plan:

  • creates an instant rapport
  • saves time
  • gives you a bird’s eye view of your branding customer’s voice from its predominant Brand Voice Archetype to an inside look at how it perceives its Essence, People, Tone, Clients and Impact

How the Agency Plan works:

  1. Subscribe to a monthly or annual Agency Plan (You can upgrade or cancel anytime.)
  2. We’ll create your white-labelled quiz access and provide you with access codes for your clients.
  3. You give your customers their access credentials.
  4. After they take the quiz and generate their Brand Voice report, a copy gets sent to you and to the client/prospect.
  5. We prioritize agencies and their clients for featured pieces in the inwords newsletter.
  6. Your clients’ report access is available to you and them in your howtobrandyou.com/your-agency-name/ directory.
  7. You can choose whether or not they are presented with the option to subscribe to the monthly inwords Brand Voice newsletter or not.
Get an Agency Subscription

How to Brand You Discounted Pricing

How to Brand You provides a discount to:

  • not-for-profit entities, 
  • community organizations and,
  • NGOs.

tl;dr

You’re going to need to provide supporting documentation in order to qualify for discounted pricing. If you don’t, this is the page I’m going to send you to so you may as well try to identify yourself here first. How to Brand You pricing is designed to be affordable out of the box for everyone so processing discount requests isn’t always a top priority. Please be patient.

The quickest ways to qualify are:

  • in Canada: for your organization to be listed on Revenue Canada’s List of Charities page, or,
  • in the United States: for your organization to be recognized by the IRS, or,
  • if you are outside Canada and the United States, for your organization to be similarly recognized under your local laws.

If no local statutes exist, then you need to make the case for your cause.

Regardless of your organization’s official status:

It would make me happy (and the world a better place) if your organization has a mission that aligns with one of the UN’s Sustainable Development Goals. For example:

  • by protecting, preserving, improving or remediating the environment,
  • providing hunger and/or poverty relief,
  • improving your community’s sustainability, culture and environment,
  • championing gender equality,
  • advancing education, kindness and human rights,
  • promoting responsible consumption and production,
  • protecting at-risk species above and below water (bonus points if the species is a bird),
  • enhancing culture, language and tradition (oh, and poetry!), and/or,
  • promoting the Global Goals.

The following entities do not qualify for How to Brand You discounted pricing no matter what it says above:

  • Branding agencies, designers, illustrators, writers, editors (even if you’re working for a not-for-profit or NGO) We have a very affordable agency subscription plan for you though!
  • Individuals,
  • Trade and business associations,
  • Private or public hospitals, clinics and related for-profit healthcare entities,
  • Labs, pharmaceutical companies. research organizations, manufacturers and related for-profit companies,
  • Governments or their agencies,
  • Private schools, trade schools, colleges or universities,
  • Political parties, lobby groups and consultants,
  • Organizations that engage in discrimination of any kind (the definition of which is entirely at our discretion).

Send your request for discounted pricing to andrew@howtobrandyou.com with How to Brand You Discount Pricing in the subject line of your email.